Executive Portfolio

Tania Salarvand

Enterprise Growth & Customer Experience Executive

20+ years partnering with CEOs and boards to turn customer experience into a driver of sustainable enterprise growth \u2014 across hospitality, sports, entertainment, media, and technology.

New York, NY tania.salarvand@gmail.com +1.571.217.2132 LinkedIn

Enterprise commercial executive with more than 20 years of experience helping global organizations transform customer experiences into sustainable business growth. Recognized for leading enterprise transformation at the intersection of commercial strategy, customer experience, marketing, AI, digital innovation, and organizational leadership.

A trusted advisor to CEOs and executive leadership teams, partnering with many of the world's leading hospitality, sports, entertainment, media, and technology organizations to modernize customer engagement, strengthen commercial performance, and unlock new sources of growth.

20+
Years in Enterprise Leadership
$300M
Portfolio Led at Globant
12\u201315%
YoY Growth Delivered
$750M
Org Marketing Transformed

A Career Built on Enterprise Trust

Globant
EVP, Hospitality, Sports & Entertainment
May 2021 \u2013 Present

Leads a $300M portfolio, partnering with CEOs and executive teams to accelerate enterprise growth and digital transformation across global hospitality, sports, media, and entertainment organizations.

Thoughtworks
Managing Director, East
January 2020 \u2013 May 2021

Held P&L responsibility for Thoughtworks' largest North American business (~$250M revenue), leading multidisciplinary teams across consulting, sales, technology, and delivery.

Thoughtworks
Global Head of Marketing
January 2016 \u2013 December 2019

Reimagined the global marketing organization for a $750M technology company \u2014 its first integrated GTM strategy, Voice of the Customer program, and global operating model.

Valeocon (acquired by OXYGY)
Director, Commercial Excellence
August 2007 \u2013 December 2015

Led global consulting engagements in enterprise growth strategy, commercial transformation, and operating model design for Fortune 500 organizations.

Booz Allen Hamilton
Associate
June 2002 \u2013 August 2007

Built foundational experience advising senior executives on enterprise strategy, business transformation, and operational performance improvement.

Leading Through Influence

Growth & CX Alignment

Building enterprise growth strategies that connect customer experience with commercial performance.

Cross-Functional Alignment

Aligning marketing, technology, operations, finance, and product around shared business objectives.

Talent & Teams

Developing high-performing leadership teams and cultivating future executive talent.

AI & Emerging Tech

Leveraging AI, data, and emerging technologies to create more personalized, connected experiences.

Board & CEO Trust

Creating trusted relationships with Boards, CEOs, executive teams, and strategic partners.

Transformation

Leading organizations through growth and change with a focus on culture, execution, and outcomes.

Core Principles

\u2013

Customer experience is a business strategy\u2014not simply a marketing initiative.

\u2013

Commercial growth is created when every function is aligned around customer value.

\u2013

Technology, AI, and data are most powerful when they enable more human, personalized experiences.

\u2013

Sustainable transformation requires organizational alignment, cultural adoption, and disciplined execution\u2014not technology alone.

\u2013

Great brands are built through consistently delivering experiences that customers choose to return to and recommend.

Foundation for Leadership

Johns Hopkins University
M.S., Business IT Systems · Alpha Iota Mu Honor Society
2003 \u2013 2005
University of Virginia
B.A., Economics · Concentration in Quantitative Finance
1998 \u2013 2002
Stanford University
Executive Leadership Training
May 2024
New York University
Advanced Executive Education \u2014 Strategic Marketing, Brand, Innovation & Design
2010 \u2013 2012
Rutgers University
Advisory Board Member
2019 \u2013 2020